Murray D. Rice
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Location Intelligence

Geography ▪ Businesses ▪ Cities ▪ Strategy

Welcome to my home on the web, and thanks for your interest in reading about what I am up to. I am a professor in the Department of Geography and the Environment at the University of North Texas. In that capacity I teach in our BS/BA in Geography and MS in Applied Geography programs, with a focus on business geography and location intelligence. Through UNT Geography I also serve as program director for our new geospatial analytics certificate and director of undergraduate studies for our department.

In December  2021 I completed a term of service as executive director for the Applied Geography Conferences, Inc. (now taking on a fresh, expanded identity as the "AGX"). Through my career, I have been honored to be entrusted with a variety of responsibilities focused on building the geography discipline and its business and applied geography subfields. These are exciting times in the applied geography world!

​Personal highlights reflected on this site:
  • I hope you find my research, teaching, and geography career links on this website helpful. Each has extensive information on my work and professional involvement in the discipline of geography.
  • Here's information about graduate studies with me in the emerging field of location intelligence. I'm always interested in talking with potential students.
  • ​I'm active in practicing my faith, always with the aim of exhibiting great respect to one and all. I welcome good conversations about faith and belief.

Looking for geography degree coursework that leads to rewarding career options in a dynamic work setting?
Check out the grad and undergrad learning opportunities we offer through the UNT Location Intelligence Research Group.
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My latest peer-reviewed publication:
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Murray D. Rice, Sorenson, Matthew*, and Joseph Aversa (2022) ‘The Geography of Lifestyle Center Growth: Evidence from the Emergence of a Retail Format in the United States’, Journal of Retailing and Consumer Services. My coauthor, Matthew Sorenson, is a 2019 MS graduate from UNT Geography and the Environment who now holds a GIS position with the City of Plano, Texas. Matt's thesis was the starting point for this journal publication. My co-author, Joseph Aversa, is an assistant professor in the Ted Rogers School of Management at Ryerson University.

Recent Honors...


​From the AGX (Applied Geography Conference)
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Surprised and humbled to receive this award from the AGX at our October 2022 meeting. It is a particular honor to received an award named after the distinguished Dr.  John Frazier. What an amazing group of geography colleagues and friends. Sincere thanks to the AGX for this wonderful honor.

​From the Business Geography Specialty Group of the American Association of Geographers
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So grateful to receive this award from a group that has always been so supportive and central to my professional progress. I received this award from the BGSG at the 2022 AAG online meetings. Sincere thanks to all in the BGSG for this wonderful honor.
© Murray D. Rice. All rights reserved.

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Professional Overview

I am an educator and researcher in the field of location intelligence. I specialize in research related to connections between business strategy, entrepreneurship, and urban change, and in teaching on topics that link geography, businesses, and cities.

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I welcome your comments and questions.
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  • Home
  • Profile
  • Research
  • Teaching
    • GEOG 2110
    • GEOG 3100
    • GEOG 4185
    • GEOG 4220
    • GEOG 4230
    • Careers in Location Intelligence
    • Graduate Students >
      • Graduate Studies With Me
      • Recent Graduates
      • Current Students
      • Thesis Topics Completed
  • Service Roles
  • Resources
  • Contact Me