Business GIS Methods & Applications: An Applied Handbook for Analysis in Retail & Business Geography

This practical handbook addresses two primary themes in retail and business GIS analysis.
  • Part A, "Planning for Effective, Problem-Focused Research" surveys the basic elements that make research a rigorous and trustworthy supplement to decision-making.
  • Part B, "Data Access and Data Quality" directs particular attention to the crucial issue of what information you choose to analyze in your research.
  • Part C, “Foundational Methods”, summarizes a small but powerful set of methods that provide a basic toolkit for GIS analysis in retail and business geography.
  • Part D, “Application Areas”, addresses a small number of common but more advanced applications that use the foundational methods as building blocks in creating solutions to more complex challenges.
The conclusion and appendices address the broader issue of emerging trends in retail and business practice and how students in the area might plan to address further, higher-order GIS problems in retail and business.

Book Author:                      Murray D. Rice
Book Date:                          2023
© Murray D. Rice. All rights reserved.

Office Location

Professional Overview

I am an educator and researcher in the field of location intelligence. I specialize in research related to connections between business strategy, entrepreneurship, and urban change, and in teaching on topics that link geography, businesses, and cities.

Social Media

Contact Me

I welcome your comments and questions.