Murray D. Rice
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GEOG 4230/5230

Location Intelligence: Business GIS Concepts

​This joint undergraduate/graduate course is a survey of the concepts, models, and methods related to the application of geographic expertise in contemporary business. Students from all majors will benefit from our examination of how business needs and geographic advances come together to provide powerful solutions for business. The skills taught in this course lead to a variety of great career opportunities.

The links below have some key resources related to the course.
  • Weekly Course Resources Summary
  • ​​Assessment Materials
  • Analytical Software Used in this Course
  • Further Readings in Location Intelligence/Business GIS

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New course resource in spring 2021
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Location Intelligence Research Readings

Course  Semester Project Sponsorship in Spring 2022 by:

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Vaquero Ventures, Fort Worth TX

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Click on the image above to download the GEOG 4230 Syllabus. More course resources can be found at the syllabus and handouts page on this course website.​


This Esri feature on our local electrical cooperative in Denton County, Coserv, is an excellent example of how the business GIS skills we are teaching at UNT Geography are being used throughout the Texas economy
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GEOG 4230/5230 Next Offering: Spring 2023
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You're in good company when you've hired a UNT Geography graduate...
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Interested in finding out more about the courses that make jobs like these possible?
Check out the classes offered by our UNT Location Intelligence Research Group here:
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questions about the class? contact me here
© Murray D. Rice. All rights reserved.

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Professional Overview

I am an educator and researcher in the field of location intelligence. I specialize in research related to connections between business strategy, entrepreneurship, and urban change, and in teaching on topics that link geography, businesses, and cities.

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  • Home
  • Profile
  • Research
  • Teaching
    • GEOG 2110
    • GEOG 3100
    • GEOG 4185
    • GEOG 4220
    • GEOG 4230
    • Careers in Location Intelligence
    • Graduate Students >
      • Graduate Studies With Me
      • Recent Graduates
      • Current Students
      • Thesis Topics Completed
  • Service Roles
  • Resources
  • Contact Me