UNT Geography ​and the Environment
Murray D. Rice
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Location Intelligence: Business GIS Concepts & Applications

​This joint undergraduate/graduate course is a survey of the concepts, models, and methods related to the application of geographic expertise in contemporary business. Students from all majors will benefit from our examination of how business needs and geographic advances come together to provide powerful solutions for business. The skills taught in this course lead to a variety of great career opportunities.

The links below have some key resources related to the course.
  • ​​Assessment Materials
  • Analytical Software Used in this Course
  • Further Readings in Location Intelligence/Business GIS

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New course resource in spring 2021
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Location Intelligence Research Readings

Course  Semester Project Sponsorship in Spring 2021 by:

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KFC/Yum!, Louisville KY

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Click on the image above to download the GEOG 4230 Syllabus. More course resources can be found at the syllabus and handouts page on this course website.​


This Esri feature on our local electrical cooperative in Denton County, Coserv, is an excellent example of how the business GIS skills we are teaching at UNT Geography are being used throughout the Texas economy
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GEOG 4230/52230 Next Offering: Spring 2020 (Tuesday/Thursday, 2:00 - 3:20 PM)
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You're in good company when you've hired a UNT Geography graduate...
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Interested in finding out more about the courses that make jobs like these possible?
Check out the classes offered by our UNT Location Intelligence Research Group here:
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questions about the class? contact me here
© Murray D. Rice. All rights reserved.

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Professional Overview

I am an educator and researcher in the field of location intelligence, specializing in research related to connections between location intelligence, business strategy, and entrepreneurship, and teaching on topics linking geography, businesses, and cities.

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