Location Intelligence Syllabus and Handouts
Please click on the following links to view and download handout documents and resources associated with this course. The course expectation is for you to review the readings and other resources listed here on a weekly basis throughout the semester.
Week 1: Location Intelligence Motivation and Fundamentals
Below are some basic documents for the entire course, as well as specific resources related to our in-class discussion in the first week of the course.
Week 2: Foundations - Urban/Economic Geography
Week 3: Applied GIS Exercise 1 - GIS and Urban/Economic Analysis
Week 4: Foundations - Geography, Business, and Data Science
Week 5: Real Estate Domain - Location and Business Opportunity Identification
Week 6: Applied GIS Exercise 2 - Retail Applications
Week 7: Marketing Domain - Customer Analytics
Week 8: Applied GIS Exercise 3 - Geodemographic Analysis
Week 9: Transportation and Logistics Domain - Supply Chain Management and Spatial Analytics
Week 10: Applied GIS Exercise 4 - Transportation Analysis on a Network
Week 11: Healthcare Domain - Spatial Analytics for Health Needs and Medical Services
Week 12: Applied GIS Exercise 5 - Healthcare Analytics
Week 13: GIS and Business Location Analytics
Week 14: Semester Project Presentations
Week 15: Summary and Synthesis
Week 1: Location Intelligence Motivation and Fundamentals
Below are some basic documents for the entire course, as well as specific resources related to our in-class discussion in the first week of the course.
- GEOG 4230 Syllabus (Undergraduate Component of Course)
- GEOG 5230 Syllabus (Graduate Component of Course)
- Link to Location Intelligence Course Textbook: Available via Free Download (Must Complete Free Registration)
- Esri Case Study Video: Denton County's Coserv Electrical Utility (Initial GIS Application Example)
- GEOG 4230/5230 Semester Project Guidelines: Reports and Presentation
- GEOG 4230/5230 Referencing Guidelines
- Software: Caliper's Maptitude 2018 Brochure
- Software: Esri's Business Analyst Web App Page
- Software: Esri's Business Analyst Reports Page
- Esri StoryMap: The Rapid Rise of Farmer's Markets
- Online Reading: John Snow, the First Epidemiologist
- Online Reading: Who Coined the Phrase "Geographic Information System"?
- Online Reading: Utilizing Location Intelligence for the Placement of Corporate Services
- Online Reading: The Public Sector Borrows Business Practices for Efficiency, Greater Good
- Online Resource: Amazon's HQ2 Project
- Online Resource: Business Geography Specialty Group of the AAG
- Note-Taking Handout: Stanford University's Center for Teaching and Learning
Week 2: Foundations - Urban/Economic Geography
- Online Reading: Product Life Cycle
- Online Reading: Long Wave Cycles of Innovation
- Online Reading: Phases of Development of the World Economy
- Video: Kondratiev Cycles
- Article: Tarrant County Neighborhood Life Cycles
- Esri StoryMap: Growth of Shopping Centers and Mall Markets in Phoenix
- Growth Rings: US Population Change Maps by Metro Area
Week 3: Applied GIS Exercise 1 - GIS and Urban/Economic Analysis
- See course exercise folder on CSAM GIS lab computers for exercise 1 instructions and resources
- Updated/corrected Exercise 1 instructions
Week 4: Foundations - Geography, Business, and Data Science
- Online Reading: Spatial Data Quality - An Introduction
- Online Reading: Importance of Applying Spatial Analytics in Business
- Online Reading: Best Available Data
- Online Reading: A Look at Accuracy, Precision, and Types of Errors
- Handout: The Cross-Industry Standard Process for Data Mining (CRISP-DM)
- Reference Document: The SPSS CRISP-DM Data Mining Guide
- Online Resource: GISGeography - Top Free GIS Data Sources
- Online Resource: National Cancer Institute - GIS Data Sources
- Online Resource: Big Data - The Key Vocabulary Everyone Should Understand
- Online Resource: Big Data and Government
- Online Resource: How Big Data is Finding its Market in Texas
- Online Resource: Why Data Quality Matters -- Now More Than Ever
- Online Resource: Case Study on Understanding the Geographic Dimensions of Datasets
- Video: How UPS Uses GIS and Analytics to Save Time, Money, and Improve Customer Service
Week 5: Real Estate Domain - Location and Business Opportunity Identification
- Esri StoryMap: Retail Merchandising and Store Location Analysis
- Esri StoryMap: Applying a Retail Strategy to Inventory
- Article: Back to school - Real estate jargon demystified.
- Article: GIS&T and Retail Business
Week 6: Applied GIS Exercise 2 - Retail Applications
- See course exercise folder on CSAM GIS lab computers for exercise 2 instructions and resources
Week 7: Marketing Domain - Customer Analytics
- Course Document: Project List
- Article: Market Analysis Using the Huff Model
- Article: Parameter Estimation in the Huff Model
- Blog Entry: 10 Reasons to Use Geodemography
- Business Website: Buxton's Customer Analytics Page
- Esri Resource: Tapestry Reference Guide
- Esri Resource: Tapestry Summary Tables
- Esri StoryMap: Retail Customer Analytics
- Esri StoryMap: Demographics and Store Performance
Week 8: Applied GIS Exercise 3 - Geodemographic Analysis
- See course exercise folder on CSAM GIS lab computers for exercise 3 instructions and resources
Week 9: Transportation and Logistics Domain - Supply Chain Management and Spatial Analytics
- Online Transportation Geography Text Resource: The Geography of Transport Systems, 4th Edition
- Esri StoryMap: Reach of Supply Chain Management
- Esri StoryMap: Supply Chain Analysis
- Esri StoryMap: Optimizing Home Delivery With Location Services
- Esri StoryMap: Grocery Distribution Center Location Analysis
- Maptitude: Route Mapping Applications
- TransCad: Transportation Application Modules
Week 10: Applied GIS Exercise 4 - Transportation Analysis on a Network
- See course exercise folder on CSAM GIS lab computers for exercise 4 instructions and resources
Week 11: Healthcare Domain - Spatial Analytics for Health Needs and Medical Services
- Esri Case Study Example: Solving a Public Health Problem
- Esri StoryMap: Low Birth Weight
- Esri StoryMap: Walgreens Safe Medication Disposal Program
- Esri StoryMap: Protecting New York City from Mosquitos
- Esri StoryMap: Second Australian Atlas of Healthcare Variation
Week 12: Applied GIS Exercise 5 - Healthcare Analytics
- See course exercise folder on CSAM GIS lab computers for exercise 5 instructions and resources
Week 13: GIS and Business Location Analytics
- Video: Beauty of Data Visualization
- Esri Resource: Thematic Mapping Examples
- Esri Resource: Cartography MOOC
- Esri Resource: When a Single Map Isn't Enough
- Web Resource: Map Style Guide
- Online Reading: Google Maps' Moat (An extremely interesting read on what Google is doing with geographic data and visualization)
Week 14: Semester Project Presentations
Week 15: Summary and Synthesis
- Course wrap-up, project return and discussion
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