Location Intelligence Syllabus and Handouts

Please click on the following links to view and download handout documents and resources associated with this course.

The course expectation is for you to review the readings and other resources listed here on a weekly basis throughout the semester.

Please let me know if you have any questions or find any broken links.

Week 1: Location Intelligence Motivation and Fundamentals
Below are some basic documents for the entire course, as well as specific resources related to our in-class discussion in the first week of the course.

• GEOG 4230 Syllabus (REVISED Syllabus for Undergraduate Component of Course)
• ​Link to Location Intelligence Course Textbook: Available via Free Download (Must Complete Free Registration)
• Esri Case Study Video: Denton County's Coserv Electrical Utility (Initial GIS Application Example)
• ​GEOG 4230/5230 Referencing Guidelines
• Software:  Caliper's Maptitude 2018 Brochure
• Software: Esri's Business Analyst Web App Page
• Software: Esri's Business Analyst Reports Page
• Esri StoryMap: The Rapid Rise of Farmer's Markets
• Online Reading: John Snow, the First Epidemiologist
• Online Reading: Who Coined the Phrase "Geographic Information System"?
• Online Reading: Utilizing Location Intelligence for the Placement of Corporate Services
• Online Reading: The Public Sector Borrows Business Practices for Efficiency, Greater Good​
• Online Resource: Business Geography Specialty Group of the AAG
• Note-Taking Handout: Stanford University's Center for Teaching and Learning​

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Week 2: Foundations - Urban/Economic Geography

• Online Reading: Product Life Cycle
• Online Reading: Long Wave Cycles of Innovation
• Online Reading: Phases of Development of the World Economy
• Video: Kondratiev Cycles
• Article: Tarrant County Neighborhood Life Cycles
• Esri StoryMap: Growth of Shopping Centers and Mall Markets in Phoenix
• Growth Rings: US Population Change Maps by Metro Area

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​​ Week 3: Applied GIS Lab 1 - Using GIS to Yield Strategic Insights

• See the GEOG 4230 course exercise folder on CSAM GIS lab computers for exercise 1 instructions and resources
• Exercise Focus: restaurant performance assessment and analysis using Caliper's Maptitude GIS software​

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Week 4: Foundations - Geography, Business, and Data Science

• Online Reading:  Spatial Data Quality - An Introduction
• Online Reading: Importance of Applying Spatial Analytics in Business
• Online Reading: Best Available Data
• Online Reading: A Look at Accuracy, Precision, and Types of Errors
• Handout: The Cross-Industry Standard Process for Data Mining (CRISP-DM)
• Reference Document: The SPSS CRISP-DM Data Mining Guide [General Reference: Detailed Reading Not Required]
• Online Resource:  GISGeography - Top Free GIS Data Sources
• Online Resource:  National Cancer Institute - GIS Data Sources
• Online Resource: Big Data - The Key Vocabulary Everyone Should Understand
• Online Resource: Big Data and Government
• Online Resource: How Big Data is Finding its Market in Texas
• Online Resource: Why Data Quality Matters -- Now More Than Ever
• Online Resource: Case Study on Understanding the Geographic Dimensions of Datasets (Flint MI Water Crisis)

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Week 5: Marketing Domain - Customer Analytics

• ​Article: Market Analysis Using the Huff Model
• Article: Parameter Estimation in the Huff Model
• Video: Implementing a Huff Model Analysis in Maptitude, Part One
• Video: Implementing a Huff Model Analysis in Maptitude, Part Two
• Blog Entry: 10 Reasons to Use Geodemography
• Business Website: Buxton's Customer Analytics Page
• Esri Resource: Tapestry Reference Guide
• Esri Resource: Tapestry Summary Tables
• Esri StoryMap: Retail Customer Analytics
• Esri StoryMap: Demographics and Store Performance

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​Week 6: Applied GIS Lab 2 - Marketing and Geodemographic Analysis

• See course exercise folder on CSAM GIS lab computers for exercise 5 instructions and resources
• Exercise Focus: geodemographic targeting analysis for an emerging business concept using Esri's Business Analyst Web software
• To sign in to Business Analyst Web, log in here  [for UNT students registered in this class only]

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Week 7: Transportation and Logistics Domain - Supply Chain Management and Spatial Analytics

• Online Transportation Geography Text Resource: The Geography of Transport Systems, 4th Edition
• Esri StoryMap: Reach of Supply Chain Management
• Esri StoryMap: Supply Chain Analysis
• Esri StoryMap: Optimizing Home Delivery With Location Services
• Esri StoryMap: Grocery Distribution Center Location Analysis
• CNBC Feature: How Amazon Delivers On One-Day Shipping
• Video: JC Penney Profile on C-Span
• Maptitude:  Route Mapping Applications
• TransCad: Transportation Application Modules​

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Week 8: Applied GIS Lab 3 - Transportation Analysis on a Network

• See course exercise folder on CSAM GIS lab computers for exercise 2 instructions and resources
• Exercise Focus: distribution center network location analysis for a non-store retailer using Caliper's Maptitude GIS software

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Week 9: Real Estate Domain - Location and the Identification of Business Opportunity

• Article: Back to school - Real estate jargon demystified
• Esri StoryMap: Spatial Analysis for Commercial Property Appraisal
• Esri StoryMap: Retail Scenario - Merchandising
• Blog Entry: A Tale of Two Site Planning Strategies
• Article: Secret Formula Behind One of the World's Largest Business Expansions
• Article: GIS&T and Retail Business
• Article: Insurance Geographics

Week 10: Applied GIS Lab 4 - Real Estate Location Analytics

• See course exercise folder on CSAM GIS lab computers for exercise 3 instructions and resources
• Exercise Focus: real estate analysis for a multi-locational retail chain using Caliper's Maptitude GIS software

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Week 11: Applied GIS Lab 5 - Real Estate and Insurance

• See course exercise folder on CSAM GIS lab computers for exercise 4 instructions and resources
• Exercise Focus: property insurance risk assessment using Alteryx data management software
• Before you come to class this week, you must view and note the key features shown in this short Alteryx tutorial overview video
• Please review these Definitions of Key Terms in Property Insurance, and an overview of GIS and Insurance from Esri

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Week 12: Healthcare Domain - Spatial Analytics for Health Needs and Medical Services

• Esri Case Study Example: Solving a Public Health Problem
• Esri StoryMap: Low Birth Weight
• Esri StoryMap: Walgreens Safe Medication Disposal Program
• Esri StoryMap: Protecting New York City from Mosquitos
• Esri StoryMap: Second Australian Atlas of Healthcare Variation​

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Week 13: GIS and Business Location Analytics

• Video: Beauty of Data Visualization
• Esri Resource: Thematic Mapping Examples
• Esri Resource: Cartography MOOC
• Esri Resource: When a Single Map Isn't Enough
• Web Resource: Map Style Guide
• Online Reading: Google Maps' Moat (An extremely interesting read on what Google is doing with geographic data and visualization)

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Week 14: Semester Project Presentations

• Presentation Schedule for Spring 2021

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Week 15: Summary and Synthesis

• Course wrap-up, project return and discussion

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