UNT Geography ​and the Environment
Murray D. Rice
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Retail Syllabus and Handouts

Please download and read the reference, reading, video, and case study files linked below. These files contain important information related to the course. I will update this files and links periodically.

Feel free to contact me
 if you have questions about any of these files, or if you find any broken links.
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Week 1: Retail Location, Motivation and Fundamentals
  • GEOG 4220 Syllabus (Undergraduate Applied Retail Geography Class)
  • GEOG 5220 Syllabus (Graduate Applied Retail Geography Class)
  • GEOG 4220/5220 Syllabus Supplement Document (Crucial schedule and exercise info)
  • Link to Location Intelligence Course Textbook: Available via Free Download​
  • GEOG 4220/5220 Referencing Guidelines
  • Esri Business GIS Overview: The Enterprise Technology Behind Big Business Decisions
  • Note-Taking Handout (From Stanford University's Center for Teaching and Learning)
Main Course Texts: Download Here
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Free download: click here
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Free download: click here

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Week 2: GIS and Applied Geography
  • Overview: Esri Business Analyst Web App
  • Article: Improving Retail Performance With Location Analytics
  • Video Case Study: The GIS Journey at Chick-fil-A
  • Article: Stop Using Zip Codes for Geospatial Analysis (Reflections on a Common GIS Layer for Business)

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Week 3: Applied Retail GIS Labs (Part 1)
  • See documents located on GEOG 4220/5220 Applied Retail GIS Labs page​

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​Week 4: Site Selection and Trade Area Analysis
  • Article: Modern Magic of Site Selection
  • Article: Retail Trade Area Analysis - Concepts and New Approaches
  • Buxton Overview: The Retail Site Selection Process
  • Textbook Discussion: Market Areas

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Week 5: Applied Retail GIS Labs (Part 2)
  • See documents located on GEOG 4220/5220 Applied Retail GIS Labs page

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Week 6: Geography, Distribution Systems, and the Location of Demand
  • TEDed Video: Why do Competitors Open Next to One Another?
  • Esri StoryMap: Optimizing Home Delivery With Location Services
  • Esri StoryMap: Using the Power of Geography to Better Understand Your Customers
  • Esri StoryMap: Grocery Distribution Center Location Analysis
  • Article: Amazon's Distribution Footprint
  • Column: Dental Therapy - Supply, Demand, and Public Policy​

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Week 7: Growth Strategy Alternatives
  • Article: Location, Location, Location - The Strategy of Place
  • Business Document: La Quinta Inns and Suites Investor Presentation 2016​
  • Esri StoryMap: Location Analysis for Supply Chain

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Week 8: The Value of Location
  • Article: The Terrazo Jungle
  • Esri StoryMap: Spatial Analysis for Commercial Appraisal​

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Week 9: Commerce and the Settlement Pattern
  • Textbook Discussion: Central Place Theory​
  • Article: An Economic Geography of the United States - From Commutes to Megaregions
  • Article: Mapping U.S. Megaregions

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Week 10: Commercial Structure Within the Metropolis
  • Esri StoryMap: The 50 Largest Malls in the United States​
  • Research Article: Retail Development and Downtown Change - Shopping Mall Impacts in Port Huron, MI

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Week 11: The Corporate Context for Retail Development/Decision-Making in an Uncertain Environment
  • Graphic: Headquarters Location in a Complex External Environment
  • Decision-Making Under Uncertainty: 16 Lessons Learned
  • Article: Decision-Making Under Uncertainty

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Week 12: Geography and Direct Marketing
  • Technical Document: Esri's Tapestry Segmentation Reference Guide
  • Esri StoryMap: Demographics, Store Performance, and Market Segments

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Weeks 13 & 14: Project Presentations
  • Presentation Schedule for Fall 2019 (Updated November 4, 2019)

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I am an educator and researcher in the field of location intelligence, specializing in research related to connections between location intelligence, business strategy, and entrepreneurship, and teaching on topics linking geography, businesses, and cities.

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