Murray D. Rice
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Retail Syllabus and Handouts

Please download and read the reference, reading, video, and case study files linked below. These files contain important information related to the course. I will update this files and links periodically.

Feel free to contact me
 if you have questions about any of these files, or if you find any broken links.
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Week 1: Retail Location, Motivation and Fundamentals
  • GEOG 4220 Syllabus (Undergraduate Applied Retail Geography Class)
  • GEOG 5220 Syllabus (Graduate Applied Retail Geography Class)
  • GEOG 4220/5220 Syllabus Supplement Document (Crucial schedule and exercise info)
  • Link to Location Intelligence Course Textbook: Available via Free Download​
  • GEOG 4220/5220 Referencing Guidelines
  • Esri Business GIS Overview: The Enterprise Technology Behind Big Business Decisions
  • Note-Taking Handout (From Stanford University's Center for Teaching and Learning)
Main Course Texts: Download Here
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Free download: click here
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Free download: click here

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Week 2: GIS and Applied Geography
  • Overview: Esri Business Analyst Web App
  • Article: Improving Retail Performance With Location Analytics
  • Video Case Study: The GIS Journey at Chick-fil-A
  • Article: Stop Using Zip Codes for Geospatial Analysis (Reflections on a Common GIS Layer for Business)

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Week 3: Applied Retail GIS Labs (Part 1)
  • See documents located on GEOG 4220/5220 Applied Retail GIS Labs page​

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​Week 4: Site Selection and Trade Area Analysis
  • Article: Modern Magic of Site Selection
  • Article: Retail Trade Area Analysis - Concepts and New Approaches
  • Buxton Overview: The Retail Site Selection Process
  • Textbook Discussion: Market Areas

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Week 5: Applied Retail GIS Labs (Part 2)
  • See documents located on GEOG 4220/5220 Applied Retail GIS Labs page

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Week 6: Geography, Distribution Systems, and the Location of Demand
  • TEDed Video: Why do Competitors Open Next to One Another?
  • Esri StoryMap: Optimizing Home Delivery With Location Services
  • Esri StoryMap: Using the Power of Geography to Better Understand Your Customers
  • Esri StoryMap: Grocery Distribution Center Location Analysis
  • Article: Amazon's Distribution Footprint
  • Column: Dental Therapy - Supply, Demand, and Public Policy​

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Week 7: Growth Strategy Alternatives
  • Article: Location, Location, Location - The Strategy of Place
  • Business Document: La Quinta Inns and Suites Investor Presentation 2016​
  • Esri StoryMap: Location Analysis for Supply Chain

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Week 8: The Value of Location
  • Article: The Terrazo Jungle
  • Esri StoryMap: Spatial Analysis for Commercial Appraisal​

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Week 9: Commerce and the Settlement Pattern
  • Textbook Discussion: Central Place Theory​
  • Article: An Economic Geography of the United States - From Commutes to Megaregions
  • Article: Mapping U.S. Megaregions

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Week 10: Commercial Structure Within the Metropolis
  • Esri StoryMap: The 50 Largest Malls in the United States​
  • Research Article: Retail Development and Downtown Change - Shopping Mall Impacts in Port Huron, MI

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Week 11: The Corporate Context for Retail Development/Decision-Making in an Uncertain Environment
  • Graphic: Headquarters Location in a Complex External Environment
  • Decision-Making Under Uncertainty: 16 Lessons Learned
  • Article: Decision-Making Under Uncertainty

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Week 12: Geography and Direct Marketing
  • Technical Document: Esri's Tapestry Segmentation Reference Guide
  • Esri StoryMap: Demographics, Store Performance, and Market Segments

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Weeks 13 & 14: Project Presentations
  • Presentation Schedule for Fall 2019 (Updated November 4, 2019)

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Professional Overview

I am an educator and researcher in the field of location intelligence. I specialize in research related to connections between business strategy, entrepreneurship, and urban change, and in teaching on topics that link geography, businesses, and cities.

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  • Home
  • Profile
  • Research
  • Teaching
    • GEOG 2110
    • GEOG 3100
    • GEOG 4185
    • GEOG 4220
    • GEOG 4230
    • Careers in Location Intelligence
    • Graduate Students >
      • Graduate Studies With Me
      • Recent Graduates
      • Current Students
      • Thesis Topics Completed
  • Service Roles
  • Resources
  • Contact Me