Retail Syllabus and Handouts
Please download and read the handout files below. These files contain important information related to the course. Feel free to contact me if you have questions about any of these files.
Week 1: Retail Location, Motivation and Fundamentals
Week 2: GIS and Applied Geography
Week 3: Applied Retail GIS Labs (Part 1)
Week 4: Site Selection and Trade Area Analysis
Week 5: Applied Retail GIS Labs (Part 2)
Week 6: Geography, Distribution Systems, and the Location of Demand
Week 7: Growth Strategy Alternatives
Week 8: The Value of Location
Week 9: Commerce and the Settlement Pattern
Week 10: Commercial Structure Within the Metropolis
Week 11: The Corporate Context for Retail Development/Decision-Making in an Uncertain Environment
Week 12: Geography and Direct Marketing
Weeks 13 & 14: Project Presentations
Week 1: Retail Location, Motivation and Fundamentals
- GEOG 4220 Syllabus (Undergraduate Applied Retail Geography Class)
- GEOG 5220 Syllabus (Graduate Applied Retail Geography Class)
- Link to Location Intelligence Course Textbook: Available via Free Download
- GEOG 4220/5220 Referencing Guidelines
- Esri Business GIS Overview: The Enterprise Technology Behind Big Business Decisions
- Note-Taking Handout (From Stanford University's Center for Teaching and Learning)
Week 2: GIS and Applied Geography
- Overview: Esri Business Analyst Web App
- Article: Improving Retail Performance With Location Analytics
- Brochure: Caliper's Maptitude
- Video Case Study: The GIS Journey at Chick-fil-A
Week 3: Applied Retail GIS Labs (Part 1)
- See documents located on GEOG 4220/5220 Applied Retail GIS Labs page
Week 4: Site Selection and Trade Area Analysis
- Article: Modern Magic of Site Selection
- Article: Retail Trade Area Analysis - Concepts and New Approaches
- Buxton Overview: The Retail Site Selection Process
- Textbook Discussion: Market Areas
Week 5: Applied Retail GIS Labs (Part 2)
- See documents located on GEOG 4220/5220 Applied Retail GIS Labs page
Week 6: Geography, Distribution Systems, and the Location of Demand
- TEDed Video: Why do Competitors Open Next to One Another?
- Esri StoryMap: Optimizing Home Delivery With Location Services
- Esri StoryMap: Using the Power of Geography to Better Understand Your Customers
- Esri StoryMap: Grocery Distribution Center Location Analysis
- Article: Amazon's Distribution Footprint
- Column: Dental Therapy - Supply, Demand, and Public Policy
Week 7: Growth Strategy Alternatives
- Article: Location, Location, Location - The Strategy of Place
- Business Document: La Quinta Inns and Suites Investor Presentation 2016
- Geonet Article: Heat Maps of the Largest Fast Food Chains
- Esri StoryMap: Location Analysis for Supply Chain
Week 8: The Value of Location
Week 9: Commerce and the Settlement Pattern
- Textbook Discussion: Central Place Theory
- Article: An Economic Geography of the United States - From Commutes to Megaregions
- Article: Mapping U.S. Megaregions
Week 10: Commercial Structure Within the Metropolis
- PBS Video: Indoor Malls Lose Customers to e-Stores
- Esri StoryMap: The 50 Largest Malls in the United States
- Research Article: Retail Development and Downtown Change - Shopping Mall Impacts in Port Huron, MI
Week 11: The Corporate Context for Retail Development/Decision-Making in an Uncertain Environment
- Graphic: Headquarters Location in a Complex External Environment
- Decision-Making Under Uncertainty: 16 Lessons Learned
- Article: Decision-Making Under Uncertainty
Week 12: Geography and Direct Marketing
- Technical Document: Esri's Tapestry Segmentation Reference Guide
- Esri StoryMap: Demographics, Store Performance, and Market Segments
Weeks 13 & 14: Project Presentations
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