Retail Syllabus and Handouts

Please download and read the reference, reading, video, and case study files linked below. These files contain important information related to the course. I will update this files and links periodically.

Feel free to contact me if you have questions about any of these files, or if you find any broken links.

Week 1: Retail Location, Motivation and Fundamentals

• GEOG 4220 Syllabus (Undergraduate Applied Retail Geography Class)
• GEOG 5220 Syllabus (Graduate Applied Retail Geography Class)
• Link to Location Intelligence Course Textbook: Available via Free Download​
• GEOG 4220/5220 Referencing Guidelines
• Esri Business GIS Overview: The Enterprise Technology Behind Big Business Decisions
• Note-Taking Handout (From Stanford University's Center for Teaching and Learning)

Main Course Texts: Download Here

Free download coming

Free download: click here

---

Week 2: GIS and Applied Geography

• Overview: Esri Business Analyst Web App
• Article: Improving Retail Performance With Location Analytics
• Video Case Study: The GIS Journey at Chick-fil-A
• Article: Stop Using Zip Codes for Geospatial Analysis (Reflections on a Common GIS Layer for Business)

---

Week 3: Applied Retail GIS Labs (Part 1)

• See documents located on GEOG 4220/5220 Applied Retail GIS Labs page​

---

​Week 4: Site Selection and Trade Area Analysis

• Article: Modern Magic of Site Selection
• Article: Retail Trade Area Analysis - Concepts and New Approaches
• Buxton Overview: The Retail Site Selection Process
• Textbook Discussion: Market Areas

---

Week 5: Applied Retail GIS Labs (Part 2)

• See documents located on GEOG 4220/5220 Applied Retail GIS Labs page

---

Week 6: Geography, Distribution Systems, and the Location of Demand

• TEDed Video: Why do Competitors Open Next to One Another?
• Esri StoryMap: Optimizing Home Delivery With Location Services
• Esri StoryMap: Using the Power of Geography to Better Understand Your Customers
• Esri StoryMap: Grocery Distribution Center Location Analysis
• Article: Amazon's Distribution Footprint
• Column: Dental Therapy - Supply, Demand, and Public Policy​

---

Week 7: Growth Strategy Alternatives

• Article: Location, Location, Location - The Strategy of Place
• Business Document: La Quinta Inns and Suites Investor Presentation 2016​
• Esri StoryMap: Location Analysis for Supply Chain

---

Week 8: The Value of Location

• Article: The Terrazo Jungle
• Esri StoryMap: Spatial Analysis for Commercial Appraisal​

---

Week 9: Commerce and the Settlement Pattern

• Textbook Discussion: Central Place Theory​
• Article: An Economic Geography of the United States - From Commutes to Megaregions
• Article: Mapping U.S. Megaregions

---

Week 10: Commercial Structure Within the Metropolis

• Esri StoryMap: The 50 Largest Malls in the United States​
• Research Article: Retail Development and Downtown Change - Shopping Mall Impacts in Port Huron, MI

---

Week 11: The Corporate Context for Retail Development/Decision-Making in an Uncertain Environment

• Graphic: Headquarters Location in a Complex External Environment
• Decision-Making Under Uncertainty: 16 Lessons Learned
• Article: Decision-Making Under Uncertainty

---

Week 12: Geography and Direct Marketing

• Technical Document: Esri's Tapestry Segmentation Reference Guide
• Esri StoryMap: Demographics, Store Performance, and Market Segments

---

Weeks 13 & 14: Project Presentations

• Presentation Schedule for Fall 2019 (Updated November 4, 2019)

​​

return to applied retail geography main page

© Murray D. Rice. All rights reserved.