Retail Syllabus and Handouts
Please download and read the reference, reading, video, and case study files linked below. These files contain important information related to the course. I will update this files and links periodically.
Feel free to contact me if you have questions about any of these files, or if you find any broken links. |
|
Week 1: Retail Location, Motivation and Fundamentals
|
Main Course Texts: Download Here
Week 2: GIS and Applied Geography |
Week 3: Applied Retail GIS Labs (Part 1)
|
Week 4: Site Selection and Trade Area Analysis |
Week 5: Applied Retail GIS Labs (Part 2)
|
Week 8: The Value of Location |
Week 9: Commerce and the Settlement Pattern |
Week 10: Commercial Structure Within the Metropolis |
Week 11: The Corporate Context for Retail Development/Decision-Making in an Uncertain Environment |
Week 12: Geography and Direct Marketing |
Weeks 13 & 14: Project Presentations |
© Murray D. Rice. All rights reserved.